January 1, 2012

Fast food feels the heat

The organization has shifted the public climate around kid-focused junk-food marketing. In response, the fast food industry has made a wide range of changes to kids’ meals and kid-focused promotions.

For example:

  • Jack in the Box, the country’s fifth largest hamburger chain, discontinued toy giveaways.
  • McDonald’s added apple slices to all Happy Meals and is reducing the portion size of its kids’ fries (though, notably, it is still spending hundred of millions of dollars in marketing its unhealthy brand to children).
  • Leading food corporations including Olive Garden and Red Lobster voluntarily committed to reduce the amount of fat, salt, sugar, and calories in kids’ meals over the next decade.

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