Corporate Accountability, the modern incarnation of Infact and the Nestlé (no relation) boycott, has just launched the Retire Ronald campaign as part of its Value [the] Meal initiative.
The campaign is based on a new report, Clowning With Kids’ Health. The report makes it clear that Ronald is ubiquitous anyplace where children might be – on the Internet, and in schools, kids’ libraries, and kids’ hospitals.
If you, like others, think it’s time to see Ronald retired and out of the marketing-to-kids business, join the campaign and sign Ronald’s retirement card.
Read the press release. Visit the website, www.RetireRonald.org.
Here is how Corporate Accountability International explains its mission:
For more than 30 years Corporate Accountability (formerly Infact) has run hard-hitting and highly effective campaigns to save lives, protect public health, and preserve the environment. Value [the] Meal is a campaign led by Corporate Accountability dedicated to reversing the global epidemic of diet-related disease by challenging McDonald’s and the fast food industry to curb the range of its practices that are contributing to the epidemic.of its practices that are contributing to the epidemic.
Cross-posted from Food Politics. Original Date: April 1, 2010.
Marion Nestle is the Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health (the department she chaired from 1988-2003) and Professor of Sociology at New York University. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley. Her award-winning books include Food Politics: How the Food Industry Influences Nutrition and Health (2002) and Safe Food: Bacteria, Biotechnology, and Bioterrorism (2003), both from University of California Press. Her book, What to Eat, was published by North Point Press/ Farrar, Straus & Giroux (2006). Her most recent book is Pet Food Politics: The Chihuahua in the Coal Mine, published by University of California Press in 2008.