Archives: Tobacco

Philip Morris forced to change name

We succeeded so well in connecting Philip Morris' brand image to its deadly abuses that even, after spending hundreds of millions of dollars to improve its brand, it was forced to change its name in 2003.

Boycott breaks-up RJR Nabisco

The organization exposed the truth behind RJR Nabisco’s family-friendly image, contributing to the breakup of the third-largest tobacco corporation in the world.

RJR retires Joe Camel

Just three years after we set out to "Send Joe Camel Packing," RJR Nabisco pulled its ads featuring the iconic cartoon camel.