July 27, 2007

Bottlers agree to label source

Our Think Outside the Bottle campaign compelled top bottler Pepsi to change the labels on their bottled water. Nestlé would later follow.

Under pressure from our campaign, each now provides more information about where the water they bottle comes from.

For Pepsi, this means they’ve owned up to the fact that they source Aquafina water from the tap. And Nestlé has had to label its PureLife brand as sourced from the tap, too.

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