January 1, 2011

People go back to the tap

Major changes are flowing from Think Outside the Bottle campaign.

Our work to shift the public climate has reinvigorated confidence in the tap. Since the campaign’s launch in 2006, 40 percent of people in the U.S. have switched from bottled water to the tap. Restaurants and cafes across the country have ceased to serve bottled water.

The result? After years of rising sales, the bottled-water market has stagnated in recent years.

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